GOIBIBO - Student goPass
Student GoPass is an exclusive travel program designed specifically for students, offered by Goibibo. It provides a range of benefits and discounts tailored to the needs of student travelers. To access Student GoPass, students typically need to sign up with their university or college email IDs. Once registered, they can enjoy perks such as discounted fares, special offers on accommodations, and access to unique student-oriented travel experiences.
THE CHALLENGE
A bustling college campus, students eagerly planning their travel adventures. But how do we make sure only real students get access to Student GoPass? What we had to do—create a verification process that’s seamless, secure, and feels effortless while keeping the program exclusive.
Primary Verification
Secondary Verification
Trusted platform for extensive college and student network. This collaboration ensures seamless and secure verification but also builds trust with users
College Official Email ID Validation for simple login and to maintain student data for further upgrades
Validation Through Student College Email ID
On the Landing page of students college mail ID will be asked from the users "College Email ID".
Case 1 (Domain is Whitelisted)
Ask user 2 additional fields:
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College Roll Number
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Enrolment Month and Year
Trigger OTP Validation
(Already exist with different account) Case 2
Error message: "This college email ID is already registered with us on another account."
Case 3 (Not Whitelisted-1st time college request)
Currently, your college is not enrolled with Goibibo under the Student Program.
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College Email ID
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College Roll Number
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College Name
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College City
(Not Whitelisted-Multiple requests) Case 4
Received a request from Multiple students
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College Email ID
College Roll Number
College Name
College City
Case 5 (Blacklisted)
Show user a message - "Please enter a valid email student email ID"
Scenario Analysis
Mapped out every possible user scenario in the student verification flow to ensure a seamless experience
Use Cases
Documented each scenario in detail, specifying the user goals, system interactions, and expected outcomes.
Edge Case Handling
Considered edge cases to ensure the system could handle unexpected scenarios gracefully, such as expired passes or invalid ID's..
Project Goal
Goibibo student GoPass is designed to make travel more affordable and accessible for students, enabling them to explore the world while staying within their budget. By offering cost-effective travel options, we aim to inspire students to embark on their journeys and increase student engagement on goibibo platform, turning their travel aspirations into achievable experiences.
Registered Users
Registered Students
Student Booking
110 million
24 million
22% of total
18% of all bookings
Being A Student🧑🏼🎓
As a student, I remember the thrill of traveling ✈️ on a tight budget—hunting for cheap tickets and surviving on instant noodles🍜. I knew firsthand the challenges students face when trying to explore the world without overspending.
Their top concerns?
Tight budgets, flexible plans, and snagging the best deals
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Special student fares and discounts on International flights
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High flexibility with flight changes
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Student ID upload and verification
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Up to 15% on flights and Accommodations
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Verification via student ID or email
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High flexibility, free cancellations
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Personalized travel packages
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50% discount on train fares
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Offline verification with valid student ID
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Limited to specific train classes
Companies like Apple, Samsung, and Mi use third-party platforms like UNiDAYS for student verification, ensuring a broader and more reliable user base.
Competitive Landscape
THE CHALLENGE?
Creating a program that makes travel affordable, accessible, and tailored to their needs and driving more student traffic while ensuring seamless verification to keep it exclusive.
Make the verification process seamless, so students don’t feel like it’s a chore?
How to ensure affordability while keeping it exclusive?
What would make students not just use this but rave about it to their friends?
Approach to offers and discounts.
Approach to ideating the perfect set of discounts was simple: think like a student. What would they need to travel effortlessly?
The answer was clear—make everything more affordable, from start to finish.
It didn’t just stop at covering all travel domains. It made sure these discounts work seamlessly together, creating a holistic travel experience.
The Campus Ambassador Program
We realized the best way to grow Student GoPass was through the students themselves. That’s how the Campus Ambassador Program was born—rewarding students for referrals
ITERATIONS
It helps me shape Ideas and improve
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FINAL DESIGNS
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Verification section at the top with College ID input and UNiDAYS validation option.
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Discounts on domestic and international trips tailored for students.
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Limited-time deals to encourage quick bookings.
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Targeted ads for students to generate extra revenue.
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Transparent UNiDAYS verification steps followed by a concise FAQ section.
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Flow for Verification
GoPass Homepage
Additional Details
OTP Verification
Reward Communication
Verified Student Profile
GoPass Communication
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Student Profile And Referral
